Audience engagement

Cut through the noise

We use the power of data, content, strategic public relations and messaging to engage audiences across the media and digital channels. We measure the impact of our work every step of the way to ensure we’re moving the needle on your business goals.

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Our audience engagement services

Right place, right time

Our data-led approach engages the right people, through the right channels, at the right time. Here’s a snapshot of what our marketing & PR agency can do.

Audience mapping

We identify and map your target audiences – influencers, buyers and users. 

Audience insights and data

We optimize our approach by monitoring market data and your targets’ online presence.

Messaging and tone of voice

Cut through the noise with a data-driven messaging audit and tone of voice revamp.

Content marketing

We research, create and design impactful content for each stage of the buyer journey from brand positioning and messaging to hero content and lead magnets

Branding

From a website refresh to a full rebrand, we’ll help you craft an impactful visual identity.

Integrated design

Bring campaigns to life with arresting static and motion visuals.

Social media

Attract attention and build engaged social media communities. We'll monitor engagement across hot topics and competitors to inform our approach.

Media relations

No ‘spray and pray’. Our thoughtful approach hinges on proactively engaging the right media and journalists.

Influencer relations

We engage key industry and social influencers to build understanding and advocacy.

Analyst relations

Our analyst program gets you in front of the key players that drive industry thinking.

Newsjacking

Surf the wave of public attention by injecting your brand into trending news stories.

Awards and speaking

We track and pitch you for industry awards and speaking opportunities to boost credibility and recognition.

Events

We support you at key industry events to engage the media and influencers.

Crisis communications

A PR crisis needn’t overwhelm your company. When disaster strikes, we’ll manage your internal and external communications with tact and empathy.

Pay per click advertising (PPC)

We create, deploy and continuously optimize data-driven b2b PPC campaigns from PPC audits to campaign set up and management

Employee advocacy

Maximize your reach by turning employees into brand ambassadors. We’ll build your employee advocacy program from scratch.

Employer branding

Attract top talent by showcasing the unique culture and benefits your company offers.

Customer reference program

We help your customers tell your story, adding credibility to your brand.

All Services

Happy clients

  • The lorries excel in operating with a global, one-team approach. Across owned offices and their Convoy partners, they developed and implemented a strategic global plan with smart, local delivery. From the US to France, Spain to Australia, and Germany to the UK, we partnered with a consistently creative and proactive agency that understood our global and regional objectives and tailored both approaches to meet our goals.

    Don Wyar - Director of global corporate communications Dynata

  • Of all the agencies I’ve worked with, the lorries are by far the most effective in crafting impactful PR strategies that deliver on the metrics my leadership team cares about. Many PR agencies talk the talk, but the lorries are the first I’ve worked with that truly have become an extension of my team.

    Jason Fidler - Head of PR and strategic communications Simplr 

  • The lorries have been fantastic partners. I have worked with them on multiple projects over the years and when I needed help with our social media strategy and management, the team stepped in and did a great job. They supported all our needs, from helping craft the strategy to stepping in and doing the execution. They worked in a way that made it easy for me to provide input/feedback. During the time they partnered with us on this program, we were able to achieve our goals of increasing followers and engagement.

    Allyson Holbrook - VP corporate marketing Beamery

  • We engaged with the lorries to build awareness of the Haivision brand across our key trade media for video, broadcast and enterprise technologies which the team were able to do quickly, delivering results from the first month. We think of the team as an extension of our marketing department and feel as though we always get great insight and recommendations from them as well as great results.

    Jen Gazin - Director, content marketing and marketing campaigns Haivision

  • Looking for an agency adept at the intersection of technology, business and regulation such as with cryptocurrency, there was no competition. The lorries were really the only choice because they demonstrated a strategic understanding of our business and industry.

    Nate Habermeyer - Head of global marketing and communications Blockchain Intelligence Group

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Our Services

Brand positioning B2b lead generation

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