How we did it
- Led a centralized, multi-territory communications campaign, primarily focused on the UK, France and Germany and supported by local projects in Italy, Spain, Brazil, Mexico and Australia through the Convoy global PR group.
- Our London office acted as the hub for content and campaign strategy, developing corporate messaging that flexed for LogMeIn’s priority regions to reflect their market maturity, challenges, opportunities and sales goals.
- Delivered activity simultaneously in key international territories through our Convoy partner agency network, enabling us to help LogMeIn reach an international audience, while maintaining control of messaging, content themes and reporting.
- Used a combination of M&A news – such as the merger with Citrix – targeted media relations and an extensive awards program to gain product and brand recognition.
- Developed story angles for long-form content, such as thought leadership and opinion articles, and tailored them to each region, enabling us to develop content that resonated with the different audiences.
- Supplemented this content with newsjacking, integrated creative campaigns and research reports based around the different lines of business to build LogMeIn’s brand and its product portfolio.
- Used people-focused stats to connect LogMeIn’s story and products to end user needs, helping to engage broader national and business media. This led to national media coverage and broader journalist interest, positioning LogMeIn as a source of insight and data that could benefit readers of larger business, national and tech publications.
- Our London team coordinated and centralized all campaign management and reporting, providing LogMeIn with consolidated global feedback and coverage reports in a streamlined way.
