Boston, Mass. – November 4, 2024 – Ascribe Bioscience, an agriculture technology company, has appointed Red Lorry Yellow Lorry as its US PR and marketing agency.
Led from the Lorries’ Boston office, the comms program will begin by helping Ascribe refine its messaging to better tell its story to the audiences that matter. The engagement will then evolve to encompass a strategic digital marketing and PR program, using the new messaging across media and social platforms.
“The crop protection market that we’re in is incredibly nuanced. We recognized the need to communicate the value that our innovations bring in a clear, compelling way,” says Gabriel Wilmoth, Chief Operations Officer at Ascribe Bioscience. “The lorries’ strategic approach and data-driven processes stood out to us. We’re confident that they will excel in amplifying our message.”
Based in Ithaca, NY, Ascribe Bioscience develops natural crop protection and fertilizer products that help farmers reduce disease and increase yield without harming the environment or human health.
“We love working with brands that are changing the world for the better,” says Meredith L. Eaton, Managing Director, North America, at Red Lorry Yellow Lorry. “Ascribe’s commitment to creating a more sustainable future is exactly the kind of thing we look for from brands in our agtech practice. Our unique combination of brand strategy and creative execution is well placed to help them tell their story and get it out in the world.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b brands spanning the AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech and martech sectors.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital advertising and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on LinkedIn.
