Boston, Mass. – February 25, 2025 – Salvador Tech, a leading provider of market-first cyber resilience and recovery solutions, has appointed Red Lorry Yellow Lorry as its U.S. PR agency.
Led from the lorries’ Boston office, the PR program will amplify Salvador Tech’s position as an innovator and thought leader in OT/ICS cybersecurity. The lorries will focus on educating critical infrastructure decision-makers and key industry players in U.S. media on the potentially catastrophic impact of extended downtime as a result of a cyber-attack or general failure, which can be solved by an overall resilience-focused strategy.
“Cyber threats to critical infrastructure are growing more sophisticated every year, and improving operational resilience and recovery has become imperative for organisations to not only protect end users, but also to avoid financial, production, reputational and even legal damage,” said Karen Pakes, VP of Marketing at Salvador Tech. “We help businesses of all sizes, enterprises included, significantly reduce downtime to mere seconds after a cyber-attack, and we need to spread the word. Having worked with the lorries before, I’ve seen their industry expertise firsthand, and have no doubt they’ll help us drive a greater impact in the U.S. market. They consistently tackle complex challenges with a creative and results-driven approach, making them the perfect partner as we continue to grow.”
Salvador Tech’s solution is a groundbreaking market-first platform that ensures comprehensive resilience during cyber threats. Its pioneering instant detection and recovery capabilities significantly reduce downtime from hours or days to just 30 seconds while helping OT organisations accurately measure their resilience across their systems and sites, enabling immediate recovery from cyber-attacks. Founded in 2020, the company serves dozens of customers, including Fortune 500 companies and firms, providing real operational continuity that prevents vast damages and financial loss.
“At Red Lorry Yellow Lorry, we gravitate toward companies like Salvador Tech that are transforming their industries, as we know they have a unique and important story to tell,” said Meredith L. Eaton, Managing Director, North America at Red Lorry Yellow Lorry. “And, having the opportunity to work with Karen again makes this partnership even more special. We know the cybersecurity landscape well and our deep industry knowledge means we’re well-equipped and ready to help solidify Salvador Tech’s leadership in critical infrastructure protection.”
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Austin, Los Angeles and Portland, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b brands spanning the AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech, martech sectors and beyond.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital advertising and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on LinkedIn.
