We moved Hogarth Worldwide — the WPP-owned marketing implementation and localisation muscle behind brands like Mattel, Nestle, Colgate and Ford — from a behind-the-scenes player to a market disruptor.
We used the CEO and divisional heads to show the innovation, operational and financial benefits of the Hogarth approach – through panel discussions, industry comment, and bylined articles in key trade and social media. We promoted the company’s post-production arm Gramercy Park Studios as a virtual reality expert. And we attracted new talent through an integrated media and social media recruitment campaign.
We powered the company into the mainstream media through profiles, podcasts and their high-profile projects for brands like the Power Rangers and Nestle.
We placed profile pieces in national media like The Times, City A.M., Evening Standard and the Scotsman.
Key trade media like Computer Weekly, Computing, Marketing Week, Marketing, Shots.net, Real Business, Televisual, TVB Europe, EGR Technology, CIM, Campaign and Broadcast ran Hogarth opinion pieces.
Targeted, optimised content brought more searches, higher page ranks based on media targeting, and more digital interactions on key social media platforms.
The lorries are truly a force and have become a part of the Hogarth family. We’ve seen traction across the whole campaign. Seeing Hogarth people commenting on wider industry issues and being a port of call for comment around key topics has been critical to our growth and market perception.
Andrew Starling - Ex-Director of Business Development Hogarth Worldwide
