A handy guide to The NAMM Show 2019 previews

Anyone who’s ever worked on a NAMM Show knows that while it’s undoubtedly one of the coolest, noisiest tradeshows you’ll ever go to, its timing sucks. You can have the best intentions to get everything organized early, but with Thanksgiving and the holidays falling right when things are ramping up, those deadlines you set yourself will inevitably slip further and further back.

But this year, there’s one thing you don’t need to worry about keeping track of, and that’s the editorial deadlines for publications’ NAMM Show previews—thanks to a handy guide we’ve created to help inform your media relations strategy.

Whether you can share all the details of what you’ll be showing at NAMM or can only tease with a hint of what’s to come, it’s worth getting your news out there to build interest leading up to and during the show.

So use this guide to make sure you hit those deadlines and maximize your media coverage.

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(But if you somehow manage to miss all the deadlines, all is not lost. UpBeat Daily—along with online publications—will accept news right up to and even during the show.)

Good luck and we look forward to seeing you in Anaheim!

If you need help planning for The NAMM Show or would like to meet us there, please contact Kim Willsher at (+1) 310 773 3760 or kimw@rlyl.com.