London-based digital marketing executive George has – until-now – managed to avoid doing a meet the lorries. But no-one gets away with it forever…
What advice would you give to someone who is interested working in b2b tech PR and marketing?
Get a basic understanding of the job role you want to do and as much experience as you can. And then just go for it. Pull the rug out from under yourself and take on the challenge. You learn more on the job and about the industry than in a classroom, although there are some really good courses online that are worth doing, no matter the stage of your career.
What skills are essential for your b2b PR role?
If I were in a b2b PR role, I’d say that being outgoing is key. So is attention to detail and a strong drive to help your clients reach their goals.
In my digital marketing role you just have to work hard, be adaptable and approachable, eager to help others learn and – most importantly – have a Duolingo account, so you can learn the lingo of the other offices.
What is your favourite part of working in PR?
Not working in PR. When I did it for work experience, the ghosting I got from cold calling drove me to the dark side that is digital marketing. Here, I can be creative and come up with social media campaigns for very cool tech companies that work in crypto, cyber-security and space defence.
What’s the best part of working at the lorries?
The people you work with on a daily basis, true story. Whether in Paris or Boston, opposite you in the office or nursing a collective hangover after work drinks, there’s a great team spirit throughout the company. Progression opportunities, great clients and a scenic office location all help too.
How would you describe your day job to a child?
It’s like helping your parents/grandparents who don’t know how to work YouTube or Twitter, learn how to use it.
What’s something not many people know about you?
I have two tattoos, both designs taken from my grandad’s sketchpad.
What was your first/most unusual job?
My first job was in a boat shop at 15, sweeping the floor and cutting bits of rope. I wasn’t highly skilled at telling customers which lifejacket their child needed…
My most unusual job was writing ad copy for maternity wear and ‘adult’ toys for the UK’s largest parenting website. But it got me to where I am today for which I’m very grateful, and also provides a good story for dates.
What would your memoir be called?
Things mother told me not to do that I did anyway and the consequences of those actions.
Does George sound like he’d make a fun – or at least tolerable – colleague? We’re hiring for a digital marketer to join our growing team. Apply now.
