Powerful food sustainability solution provider has hired the lorries to lead brand positioning, content creation and lead generation activities
LONDON – June 18, 2024 – We’re excited to share that Klimato, the fast-growth sustainability solution for the food industry, is now working with the lorries on a content creation and lead generation program across the UK and Nordics. The program targets senior leaders at caterers, food producers, restaurants, universities and hotels, and promotes Klimato’s calculator, reporting and carbon labelling tools.
Klimato’s vision is to become the go-to global solution for measuring, tracking and reporting on the environmental impact of food – and the lorries’ program supports this goal. It’s led by the agency’s London-based content, PPC, paid social and design specialists, who work hand-in-hand with Klimato’s team in Stockholm. Together, they’re creating a mixture of written and visual content to drive leads via organic and paid social, organic search, email and more.
The program builds on an earlier brand positioning project, which saw the lorries analyse Klimato’s brand positioning, messaging, marcomms strategy and competitive landscape to find opportunities for repositioning. The outcome was a messaging framework articulating Klimato’s unique value proposition and differentiators to its target audiences. This forms the foundations of today’s program.
“We’re delighted to add Klimato to our greentech client roster,” said Rob Ettridge, COO and UK managing director at Red Lorry Yellow Lorry. “Our team loves working with ambitious brands like Klimato, which combine cutting-edge tech with a real mission to improve the world. We’ve already hit the ground running and look forward to continuing to support Klimato as it grows.”
“This is a pivotal time for Klimato, as we sign deals with new clients across Europe and the US,” said Matylda Lovenvall, CCO at Klimato. “We’re delighted to have the lorries’ support as we continue to grow and become the dominant player in sustainability measurement and reduction in the food industry.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech and martech sectors.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on LinkedIn.
About Klimato
Klimato is a powerful food sustainability solution designed for businesses.
Measure, track, and reduce your environmental footprint through our cutting-edge, science-backed solution. From onboarding to day-to-day use, we’ve taken the complexity out of climate impact measurement and reporting without sacrificing precision, keeping things simple and effective for your team. Make informed decisions that benefit your customers, your bottom line and the planet. Discover Klimato today at https://klimato.com/.
