THE LORRIES AT ISE 2025
ISE is just around the corner; for marketers, the to-do list can feel endless. From making a splash at the show to keeping the momentum after it ends, standing out in a crowded space takes more than just a great booth – it requires a smart, well-timed communications strategy.
This page is a practical resource to help AV brands amplify their presence at ISE. Whether you’re looking for ways to generate media interest, cut through the noise on social, or stay top of mind once the show is over, you’ll find insights to help.
Explore topics including how to amplify your presence at an industry event and Sony Professional discussing ISE trends and technology.
ISE is just the beginning – what you do before, during and after the show matters. Use these resources to sharpen your approach and ensure your brand gets noticed.
We’re a one-stop shop for all your AV tech PR and marketing needs. Need help? Book a chat at ISE or schedule a post-show meeting
CHECK OUT OUR RESOURCES
Has ISE crept up on you? Are you looking to amplify your presence at the show and ensure you don’t blend in? Or are you simply looking to get up to date with the latest trends in the AV tech industry? We’ve got your back!
Read our latest blogs from our AV tech PR and marketing experts:
AV TECHNOLOGY
Live events and location-based entertainment are flourishing. This unprecedented boom is the result of the millennial and Gen Z obsession with seeking out new and unique experiences, combined with pent-up demand for human-to-human connection following the isolation of the pandemic.
Along with time-honoured entertainment formats like live sport, theme parks and conventions, we’re seeing the emergence of brand-new categories like ‘retailtainment’ and virtual reality experiences.
All this creates a wealth of opportunities for AV tech vendors. But with the space more crowded than ever, how can PR and marketing teams cut through the noise?
Your customers are always looking for more creative ways to immerse their guests. So, move beyond the features of your technology and demonstrate that you’re up to the challenge of finding imaginative solutions to their challenges.
Remember, you’re the tech expert. Particularly in brand-new categories like virtual or mixed reality, you’ll need to explain your tech in a way that’s simple to understand. But still gets your prospects excited.
Many in-house marketing teams at AV tech brands don’t have the resources to create their own content. Luckily, there’s usually an abundance of creative skills within their wider employee base. Take advantage of these, particularly when it comes to design and video.
Don’t shy away from being opinionated – it’s the best way to get heard in this crowded space. Having a gutsy and direct approach to your comms will help you cut through the noise. You’ll be heard much more than if you try to sound pleasing and unassuming.
Haivision is a leading provider of low-latency video streaming and encoding solutions for broadcasters, enterprises and governments. After engaging the lorries, it wanted to move quickly with a campaign to deliver trade media coverage. A crucial part of this was showcasing its spokespeople as subject-matter experts. But Haivision also wanted to highlight the SRT protocol as an innovation poised to move the entire industry forward.
The lorries took a three-pronged approach. Firstly, we spread the word about Haivision’s tech with new product and feature announcements, including embargoed briefings with technology experts. We complemented this with joint partner and customer activity to highlight the wide adoption of the SRT protocol. Finally, we put the spotlight firmly on Haivision’s spokespeople with varied editorial contributions in broadcast and media, house of worship and AV publications.
With clients including Hollywood studios and major music labels, DMS is a full-service creative digital agency that provides content creation, localisation and distribution solutions, as well as media monitoring.
To refresh its employer brand, DMS wanted to create a new ‘culture book’ and update key HR templates with a similar look and feel. The assets had to be practical and engaging to bring the agency’s core values to life – with just a sprinkling of movie magic.
The lorries worked to move EVS beyond its recognition as an instant TV replay pioneer and establish the company as a digital technology innovator in new markets.
The lorries created high-profile sports and entertainment case studies to highlight successes and demonstrate credibility. We secured and crafted bylined articles across topic areas such as fan engagement, IP and the impact of 4K TV to build company experts as thought leaders. We used product rollouts to build a stable of award wins. And organised press conferences and an ongoing media briefing program to profile key executives and spotlight new technologies.
OUR TEAM
Our team will be on the ground at ISE. Check out a bit more about them below…
Rebecca (Bec) is our practice lead for Enterprise IT (UK). She provides strategic support to client accounts across our enterprise IT comms sector.
She has previously worked with an impressive selection of tech giants, giving her expert experience in several key industries, including AV, cybersecurity, HR tech and AI.
Sophie is an account director in the lorries’ media tech practice, working across several clients, from archiving services to VR facilities and animation. ISE 2025 is her second trip to Barcelona for the show and she has a keen interest in all things entertainment tech, VFX and post-production.
‘I’m looking forward to seeing latest developments of large scale displays that are redefining viewing experiences and just generally how AV is advancing across multiple sectors.’
Philip (Phil) is an account director in the lorries’ enterprise tech and retail & commerce practice. He works across several clients, from commerce to customer communications and audiovisual.
‘Back for my third ISE – I should have a loyalty card at this rate! Can’t wait to catch up with industry friends, see the latest AV tech in action and see for myself how AI-powered everything is taking over (hopefully not the coffee machines… yet).’
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