Whether it’s the latest tech, new entrants into the market or innovations driving different ways to produce and broadcast live programming, every year the NAB Show in Las Vegas provides us with plenty of inspiration.
But how about this year? Tanya and Martin – two of our media tech specialist lorries – will be on the ground at the show. Here’s what they’re looking forward to the most…
Celebrating 100 years of innovation
Who doesn’t love a party? This year, NAB is 100 years old and will be marking the milestone with lots of additional celebrations throughout the show week.
The nature of the broadcast and streaming sector is that ‘the next big thing’ is always around the corner. And over the last hundred years, NAB has most certainly been pivotal for partners and exhibitors looking to showcase their latest innovations.
So, we’re very much looking forward to seeing what the show’s centenary has to offer – including what’s sure to be a very fun birthday party.
Convergence of broadcast and immersive technology
Over the years, NAB is where the biggest names in broadcast media have presented their newest tech. And every so often, we even see different sectors coming together from across the media and entertainment industries.
This is one of those years where we’re going to see a convergence of several industries bringing in some awesome new tech. From mixed reality and LED production to the integration of real-time technologies, we’re certainly looking forward to seeing more immersive innovations and AV technologies being integrated with the broadcast industry’s biggest tech and service providers.
The show is a place for partnerships
It goes without saying that connecting with our partners and clients always makes the show. And while NAB celebrates a centenary, the lorries are marking our own milestone. This year is our Vicennial – twenty years of the lorries. And we’ve been attending NAB every year to support our clients!
At the 2023 edition, we’ll be catching up with our clients Avid and Memnon, as well as SGO and Rosco. Each client has a tailor-made communications campaign, designed to meet their specific needs at the show. There’s no ‘one-size-fits-all’ approach here.
For some, we’re focusing on media relations, while others are more focused on digital marketing. The idea is that we deliver campaigns that address our clients’ business goals, rather than trying to secure coverage or exposure for the sake of it. It’s because of this that we’re able to deliver successful campaigns that have a tangible impact.
If you’ll be at the show and are interested in talking about PR, comms or digital marketing – or you just want to catch up for a coffee or drink – drop us a message here or connect with Tanya and Martin on LinkedIn. We’d love to meet and catch up!
