Global leader in cyber deception technology selects the lorries to lead media outreach and increase brand awareness in North America
BOSTON – April 23, 2020 – TrapX Security, the global leader in cyber deception technology, has appointed Red Lorry Yellow Lorry, a B2B technology PR and integrated marketing agency, as its PR agency of record following a competitive trial phase. The lorries will act as TrapX’s strategic communication partner, implementing a targeted media relations and content campaign and positioning TrapX leadership as experts in cybersecurity.
Run out of the lorries’ Boston office, the PR program will focus on raising awareness of TrapX’s innovative solutions among security and IT professionals, CISOs and cybersecurity researchers. Along with the creation of proactive pitch campaigns, the program will include relevant rapid response and news hijacking to further establish TrapX as thought leaders in cybersecurity. The lorries will use their experience and relationships in the B2B technology media landscape to showcase TrapX’s industry-leading technology that works to detect, deceive and defeat advanced cyberattacks in real time.
“The lorries’ success during our trial project made choosing them to lead our PR efforts in North America an easy decision,” said Ori Bach, CEO of TrapX Security. “With this program, we’re hoping to further establish TrapX’s presence in the U.S. media and build our profile as industry experts in threat detection and cybersecurity. The lorries’ proven track record supporting B2B technology companies and technical understanding of our industry is the perfect fit to help us achieve our goals.”
“Given the rise in increasingly sophisticated cyberthreats in recent years, it’s exciting to work with a company like TrapX that is on the frontlines of combatting this problem,” said Meredith L. Eaton, director of North America, Red Lorry Yellow Lorry. “With customers in industries ranging from finance to manufacturing, TrapX has a unique position in the market thanks to their ability to secure IT, IoT and cloud networks of any shape and size. We’re thrilled to help them shine a light on their market-leading solutions and bring their brand to the forefront of the industry.”
TrapX is the latest addition to the lorries’ well-established cybersecurity practice, building on the agency’s work with clients like OneSpan, LastPass, WatchGuard, Proficio, Allot Communications and Cato Networks. To learn more about how the lorries’ can help you boost your PR and marketing efforts, contact us today.
About TrapX Security
TrapX Security is a pioneer and global leader in cyber deception technology. The TrapX DeceptionGrid rapidly detects, deceives, and defeats advanced real-time cyber-attacks and human attackers in real-time. The DeceptionGrid provides automated, highly accurate insight into malicious activity unseen by other forms of cybersecurity. By deploying DeceptionGrid, users can create proactive security to fundamentally halt the progression of an attack. This strategy shifts the economics of cyberattacks to cost the attacker instead of the victim. TrapX Research Labs clients include several Forbes Fortune 500 commercial and government customers worldwide. Sectors include defense, healthcare, finance, energy, consumer products, and other key industries. Learn more about this cybersecurity solution at www.trapx.com.
Download TrapX Research Labs’ investigative report to understand the risk posed by malware campaigns to the manufacturing industry and beyond. Contact the TrapX team today to find out how to protect IoT devices and manufacturing networks from attack.
About Red Lorry Yellow Lorry
Headquartered in London and with offices in Berlin, Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, broadcast, cybersecurity, enterprise IT and martech sectors – including Arcserve, Aspera (IBM), Avid, ConsenSys, Quantum and Seismic.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its four offices and global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on Twitter @RedLorryComms and LinkedIn.
