Meet the lorries is back! After a few weeks since our last edition, we dive back in with LA lorry, Casey Love. Casey talks adaptability, sticky toffee pudding and her imaginary pet horse. Read what she had to say:
WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO IS INTERESTED IN WORKING IN PR?
If you have an issue with working outside of your job description, then PR isn’t for you. PR is about fostering relationships and I’ve found that some of my most beneficial relationships resulted from me being willing to handle someone’s request or answer their question even though it wasn’t technically “my job.” People are much more willing to do you a favor or cut you a break if you make an effort on their behalf. Shout out to everyone who thinks PR and HR are interchangeable!
WHAT SKILLS ARE ESSENTIAL FOR YOUR B2B PR ROLE?
Adaptability is key. In my personal life, I am a planner with a capital P. Flakiness and last-minute changes to the plan may result in ruined friendships. (I’m only sort-of kidding…)
In B2B PR and PR in general, you have to let go of any notion that things will go the way you originally planned. Deadlines get moved up, “final” drafts get edited 5 minutes before they go live and clients change their minds at the drop of a hat. It might sound a tad dramatic, but “adapt or die” should really be the official slogan of the PR industry. Learning to roll with the punches is essential to being successful.
WHAT’S THE BEST PART OF WORKING AT THE LORRIES?
I feel like everyone says the people, which is very true, but I would have to say the learning/growth opportunities. I’ve only been here a few months but I’ve already been exposed to so many new experiences and worked on projects I never dreamed I’d ever work on.
WHAT IS YOUR FAVOURITE PART OF WORKING IN PR?
My favorite part of working in PR has always been the variety. All of my roles have been vastly different from one another and I’ve learned something new each time. You tend to wear many hats in PR and your job description is never as black and white as it seems on paper. No two days are the same and responsibilities constantly shift depending on what pops up during your day or week. One minute I could be drafting a press release and the next I am helping to plan an event in another country.
HOW WOULD YOU DESCRIBE YOUR DAY JOB TO A CHILD?
When you do something great, I make sure to brag about it to all the right people.
WHAT’S YOUR GUILTY PLEASURE?
Dessert. I can’t control myself when there is dessert on the table. I embarrassed my boyfriend at a fancy dinner one night after I got a bit tipsy, ordered two servings of sticky toffee pudding and basically inhaled both without coming up for air. I think I may have even licked the plates. No regrets!
WHAT’S SOMETHING NOT MANY PEOPLE KNOW ABOUT YOU?
I’ve only travelled out of the US once and I’ve never been to Europe.
MOST EMBARRASSING MOMENT?
So many to choose from! I guess one of my more embarrassing moments involved a video interview for my high school yearbook. The yearbook staff were going around asking students to talk about the best part of their summer vacation. As I was on the yearbook staff, I knew well in advance they would be interviewing me and had been dreading it all week. I’m terrible on camera and basically forget my own name when put on the spot, but I ‘d gone to Disney World and on a Disney cruise that summer so I at least had something to talk about. Anyway, the moment they pointed the camera at me and asked about my summer I completely forgot about both of those things. I sat there panicking for about 30 seconds and finally blurted out, “My new horse!” (Note: I do not own, nor have I ever owned, a horse.) For the next two minutes (or two lifetimes, as it felt to me) I rambled on camera about my new horse and all the horse-related activities I participated in over the summer. I don’t even remember what I said because I’m pretty sure I blacked out during it. My mom eventually saw the recording and cry-laughed as she watched my face get redder and redder and my voice get faster and faster. For the rest of high school, I had to perpetuate this lie about my fictional horse.
Fancy a new challenge and think you have the adaptability to work at the lorries? Check out our current vacancies or drop us an email at hello@rlyl.com.
