To stand out in a low-cost, low-margin landscape we told the MeetingZone story without talking tech – through engaging company values, new global messaging, and a straight-talking, customer-focused tone of voice.
We created new website content and marketing materials. We implemented an integrated communications campaign across marketing, customer service, HR and operations. And we delivered more personalised and engaging experiences to its customers, resulting in a surge in new business leads.
Consistent website and marketing content and a strong, unified corporate message motivated prospects, customers and employees to interact across channels.
Joined-up communications across customer and staff journeys delivered a better, more cohesive brand experience for customers and employees alike.
We gained a 249% increase in print and online coverage in one year through features, tips, blogs and social media across vertical media. We positioned MeetingZone executives as experts, placing them into the Washington Post, Bloomberg, BusinessWeek, IT Pro and Computer Weekly.
New branding led to a 100% increase in lead generation across US and German websites, 70% more dwell time on the main site, and a 15% reduction in the bounce rate.
Having a clearer proposition means we can offer a consistent and well-rounded message for the MeetingZone brand. It’s been hugely beneficial for our marketing collateral and has helped us stand out in new business tenders. Customers can easily understand why MeetingZone is different and that means winning bigger deals.
Tom Hammond - Ex-Global Sales Director MeetingZone
