So, you’re thinking about scaling your B2B tech PR program? Maybe you’re adding one new territory, or perhaps you’re going global… you might already have PR in multiple regions, but it’s siloed and difficult to manage. Either way, it’s essential for companies aiming to expand their influence to understand that a cookie-cutter approach rarely works. The secret to a successful global campaign lies in balancing your global PR firm’s overarching goals with the precision of local expertise.
At Red Lorry Yellow Lorry, we’ve mastered this balance and we’re sharing our top tips.
1. Align global vision with local expertise
While your global objectives might be brand awareness, market penetration, or thought leadership, achieving these across diverse markets requires local insights. Each region has its own media ecosystem, cultural nuances and audience preferences. To drive results, your PR strategy needs to reflect these local realities.
For example, your PR approach in the U.S. won’t necessarily work in APAC or Europe. Each market demands a tailored strategy, supported by local teams who understand how to engage the right audience via the most relevant channels.
2. Leverage in-market relationships
In the world of B2B tech, building strong relationships with journalists, analysts and influencers is critical. But these relationships are inherently local. A global PR firm with deep, in-market connections can help your brand gain credibility faster by tapping into established networks.
Whether you’re launching a product or expanding your brand presence in a new region, leveraging these relationships is key to securing impactful media coverage and amplifying your message across multiple geographies.
3. Tailor content for regional markets
While consistency in messaging is important, content that resonates with one region’s media may not necessarily work in another. Tailoring content to the preferences of local media outlets is a fundamental part of any PR strategy. For instance, tech media in Germany may value technical whitepapers, while journalists in the UK might prefer thought leadership on business innovation and industry impact. From press releases to bylines, ensuring your message resonates with local audiences across various markets is paramount
4. Maintain agility across time zones
Managing a multi-regional PR program comes with the complexity of coordinating across different time zones and regions. Agility is key to responding to opportunities in real time, especially in the tech space where news cycles move quickly. With an experienced global PR firm managing your campaign, you’ll have a streamlined approach ensuring constant coordination between global objectives and local execution.
5. Measure success locally and globally
Global B2B PR success isn’t just about securing media coverage. It’s about aligning your results with your broader business goals. This requires setting KPIs that track performance both locally and globally, from share of voice and media sentiment to overall brand awareness.
By analysing performance data across different regions, you can adjust your strategy to optimize for local success while ensuring it contributes to global objectives.
6. Work with a PR agency that partners with local experts
One of the most critical decisions when running a global B2B tech PR program is choosing the right agency. While large, generalist PR networks may offer global reach, they often lack the specialised knowledge needed to understand the complexities of B2B tech in local markets. That’s why it’s essential to work with an agency that partners with expert PR firms in each region.
At Red Lorry Yellow Lorry, we collaborate with in-market specialists who truly grasp the intricacies of B2B tech. This means your message won’t just get translated—it will be effectively localised, resonating with the target audience in each region. Local teams know the key players, industry trends and nuances in media relations, which is far more effective than relying on a generalised network that may not have deep expertise in your sector. By working with expert partners, we ensure that your global PR strategy is executed with precision, delivering results in every market.
Choosing the right global PR firm with the right partnerships can be the difference between surface-level coverage and real, impactful visibility in the markets that matter most.
Let’s Make Global PR Work for You
Ready to scale your PR efforts globally? Let’s talk about how we can amplify your brand across markets and make global work for you.
