So, you’re an emerging tech brand in a high-growth phase.
Maybe you just went through a second or third round of major funding and you’re keen to bolster your market presence, shouting all about the importance and relevance of your growth in your industry…
This could be for many reasons. Whether it’s gaining more investment interest, building bigger partner networks or generating more leads with your customer base, in any case – you’re wondering if someone could sit down with you and help you map out the best way forward.
At Red Lorry Yellow Lorry, we have always taken a no-nonsense approach to comms strategies. As we work with many scale-up organisations (especially in new and emerging sectors like no-code/low-code and AI), we know that a one-size-fits-all solution doesn’t get results. It’s all about looking pragmatically at where you’re at and where you want to be.
From there, you can focus on building out a valuable plan for our partnership that will enable you to see needle-shifting results for your business.
You might have reservations about how a comms agency could help you outside of the obvious generating articles and drumming up brand awareness; so, here’s a few top recommendations for organisations in that scale-up phase and where an agency like us could really help you!
1. Market and competitor awareness
For many businesses that have been riding a huge wave of growth, the feedback loop between their own success and the outside market context can become hazy.
To fully capitalise on your growth, analysing your competitor landscape with things like SWOT and PESTLE analysis can be the difference between an explosive but temporary boom into the market and a considered well-timed flame that continues to grow and burn brighter.
2. Market positioning and brand messaging
The natural next step, once you understand the market you’re operating in, is to purposefully plan your positioning and messaging as a reaction to this knowledge. This could take the form of a complete messaging and positioning audit, from website to customer content, email marketing and the elevator pitch of your business.
Getting this right from the offset will greatly enhance your opportunity to make a real impact on your emerging tech industry and stand out from competition. You might know exactly what makes you different and better, but unless you can effectively communicate this in the language of the people who need to know it more than you; you’re falling at the first hurdle!
3. Go–to–market strategy and product marketing development
You thought all comms agencies did was take journalists out to brunch?! A lot has changed. In fact, we have been working with our clients across the journey of their growth helping with everything from analyst relations to go–to–market strategies. Working with an external comms agency, especially one who already understands the previous two points, to clarify your go-to-market strategy could be a game changer in the emerging tech industry.
We are here as your ears and eyes on the ground, as an impartial and realistic consultant that allows you to remove any accidental blinkers you might have inherited when deep in the weeds of your own growth goals!
Our team is made up of senior leaders who have experienced life in your shoes too, many of the lorries have been both in-house at tech companies as well as in agency positions! That’s what helps us to understand the difference between an external agency that delivers you a one-size PR program just because you’re willing to pay for it, vs a consultancy partner that works with you to figure out where your efforts are best placed. We’re here to ensure you tell your story in a way that will see you get ever–closer to your next big goal.
