How we did it
- Crafted a multi-territory media relations campaign to build awareness of ConsenSys and its key spokespeople across top-tier publications, industry verticals and crypto outlets.
- Applied storytelling to all our PR activities, making blockchain as accessible and relatable as possible. Focused our strategy on content creation and proactive media engagement centred around:
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- Looking at the possibilities of Ethereum beyond cryptocurrency to engage business influencers
- Making an impact through real initiatives and use cases
- Demystifying ConsenSys by telling human stories
- Building credibility by highlighting the company’s work with the EU Blockchain Observatory and Forum
- Secured speaking engagements for ConsenSys spokespeople at crucial industry events.
- Hosted intimate media and influencer gatherings in the form of breakfast and dinner events in Berlin and Paris.
- Attended events and developed engaging storylines for briefings and written content, such as elevating the blockchain discussion away from the typical focus on Bitcoin. This helped to raise ConsenSys’ profile in key markets and generate sales leads.
