How we did it
- Integrated media relations and brand building with social media, PPC and content marketing to drive traffic, leads and engagement on Edgeware’s website. Continuously measured and optimized all elements of the campaign.
- Adopted a consistent tone of voice and visual style across all channels.
- Worked with analyst house Frost & Sullivan to develop a ‘Build vs. Buy’ whitepaper that provided analysis and guidance for decision-makers in the sector. This was our ‘hero content’ piece.
- Optimized Edgeware’s blogs and website content with high intent SEO keywords. Wove calls to action throughout the content, prompting readers to delve deeper into Edgeware’s resources.
- Put together strong visuals to support creative content and capture the interest of users.
- Provided pre-event and onsite support for major industry tradeshows.
