How we did it
- Maintained regular communication with U.S. journalists covering the story while Avid worked to determine the cause of the glitch.
- Kept Avid’s customers informed via the media with regular updates to maintain trust and transparency.
- Our global team responded quickly to incoming media inquiries from Europe, despite the significant time difference with Avid’s team in LA.
- Disseminated a video of Avid’s CEO and CPO acknowledging the problem and explaining the steps customers needed to take to prevent it from recurring.
- Contacted all journalists who covered the issue asking them to update their headlines and stories as soon as Avid could confirm that a Google Chrome update was at fault.
