How we did it
- Shifted the focus of organic social away from Twitter and Facebook, designating LinkedIn as Beamery’s primary channel.
- Established a regular posting cadence that included opportunities to react to trending HR themes.
- Created dynamic visual content – such as videos, GIFs, webinar recordings and infographics – to spur higher engagement.
- Integrated engagement-oriented post formats such as polls and strong CTAs to encourage users to interact with posts as much as possible.
- Repurposed these interactive posts for Facebook and Twitter to ensure those channels were still in the social loop.
- Managed sponsored posts with organic A/B testing on LinkedIn and Twitter to determine the best options for additional paid spend.
