Arcserve

How we did it 

• Started with an independent research project to validate the market need for a solution like BCC. This highlighted perspectives from our key markets in North America and EMEA, where executives continued to find it difficult to safeguard business-critical data. 
• Used this research as a foundation for thought leadership content to accompany the launch by exploring customer pain points associated with protecting data in hybrid cloud environments. 
• Took the opportunity for spokespeople in each region to interact with key media when attending press events in the U.S. and the UK. 
• With full control over Arcserve’s Twitter and LinkedIn channels, we developed a social campaign that built momentum in the lead up to the launch, shared relevant content to capture leads and promoted media coverage to establish credibility. 

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