We’re delighted to announce that we are officially working with Airbus CyberSecurity as the company’s new digital agency for the UK, France and Germany. A fully owned subsidiary of Airbus Defence and Space, Airbus CyberSecurity is a European specialist in protecting customers from the latest and most sophisticated cyber threats. Its clients include governments, military and defence institutions, enterprise organisations and critical national infrastructure around the world.
The lorries will be responsible for developing a digital marketing strategy that aligns with Airbus CyberSecurity’s other PR and marketing activities in Europe. Within this, the team will focus on building awareness of the Airbus CyberSecurity brand and supporting lead generation for its industry-leading portfolio of services and solutions, through a combination of paid and organic campaigns.
The lorries’ digital, content and PPC experts will manage digital campaign delivery, monitor paid media ads across key channels and optimise content to ensure Airbus CyberSecurity’s messages reach and engage the right decision-makers.
The digital program is being run out of the lorries’ Berlin, London and Paris offices, headed by the team in Paris. This international team will ensure Airbus CyberSecurity’s messaging is translated and localised across all three geographies to resonate with target audiences on-the-ground.
Leading the project is the lorries’ UK director Hannah Patel, who said: “We’re excited to take on this new challenge with Airbus CyberSecurity. The company’s technical excellence, focus on innovation and partnerships are unmatched within the industry. It’s a great fit for our b2b cyber security marketing specialists. We can’t wait to help the Airbus CS team tell compelling stories and showcase their expertise to the world.”
Do you need help telling your cyber security marketing story? Contact us at hello@rlyl.com to find out how we can help!
