Infosecurity Europe (aka InfoSec 2018) hits Olympia London next week. We caught up with Bob Tarzey – IT industry analyst and former director at analyst company, Quocirca Ltd – for his thoughts on the upcoming show.
What are the key trends, topics or technologies for InfoSec 2018?
As it is a Europe-based show, there will still be a lot being said about GDPR. Beyond that there will be plenty of talk about using machine learning and artificial intelligence to improve the way security products identify incidents and respond to threats; much of it will be hype!
What are key challenges visitors to InfoSec 2018 are likely to be facing?
Working out what the cyber-risks are to their organisation and which of the products and services on offer at Infosecurity Europe are really able to address them
What advice would you give to exhibitors for analyst meetings at the show?
Keep briefings to 30 minutes and, if briefing analysts at the show is really that important to a vendor, then make sure you have a suitable place to give the briefings
What types of information should you include in your briefing?
Focus on ‚what is new?‘
Anything to avoid when dealing with analysts for shows like InfoSec 2018?
Briefings for the sake of it, if you have nothing new to say, don’t bother
How does InfoSec differ from RSA?
I have never been to RSA. However, if you want to address a European audience, then Infosecurity Europe is the place. Many European decision makers will not get the funding to travel to RSA.
Bob Tarzey is a freelance IT industry analyst and technology writer. He previously worked as an analyst and director at Quocirca Ltd. from Oct 2002 to Jan 2018. At Quocirca his main area of coverage was route to market for ITC vendors to enterprises, the mid-market and small businesses – including sales channel; resellers, distributors, systems integrators, independent software vendors (ISVs) etc. and alternative routes to market such as on-demand and software as a service (SaaS).
